Loyalty Isn’t Luck

Creating Die Hard Fans

Power is shifting to customers and employees at a pace never experienced.  The key to remaining competitive is establishing a Die-Hard Fan culture capable of creating Die-Hard Fan clients.  That is what drove me to develop this program.

Loyalty Isn’t Luck – Intentional Plans Create Die-Hard Fans

Did you know?  Die-Hard fan customers are 15.1 times more likely to recommend you, 7.1 times more likely to purchase additional products from you and 6.6 times more likely to forgive a mistake your company makes.

Loyal customers are your biggest defense against margin compression, attrition and missed revenue targets.  That’s critical when you consider that every percentage point improvement in retention rates can impact profits 5% to 20%.

What to Expect

In this high-energy 2-hour workshop, you will learn:

  • Why power is shifting to clients
  • Proven principles to counter this trend and increase loyalty
  • 4 ways to intentionally create a Die-Hard Fan culture
  • A proven system to consistently turn clients into Die-Hard Fans
  • A precise technique for measuring loyalty

For more than 30 years, Mark Fenner has been helping businesses from Fortune 100 to individual entrepreneurs, retain clients and optimize profits.

Continental breakfast and networking starts at 8:30 a.m. and the seminar runs from 9:00  – 11:00 a.m.

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